Job Description

The Area Sales Manager – North Region – will be responsible for driving sales growth within a designated territory. This role involves visiting customers, understanding their needs, selling our solutions to meet their requirements and becoming a trusted advisor. The ideal candidate will have a strong sales background, excellent communication skills, and a passion for building lasting customer relationships.

Key Responsibilities

• Visit customers regularly to thoroughly understand their business and how Beninca can help them meet their goals.
• Build and maintain strong relationships with new and existing customers.
• Put together a territory plan that highlights existing and new opportunities. Identify and pursue new business opportunities within the territory.
• Conduct product presentations and demonstrations to customers.
• Negotiate contracts (pricing) that provide a win/win strong relationship.
• Monitor market trends and competitor activities to identify opportunities and threats.
• Provide regular sales reports and forecasts to management.
• Collaborate with internal teams to ensure customer satisfaction and resolve any issues.
• Represent the Beninca brand to the highest possible professional standards both externally and internally.

Essential Skills

• Determined and target driven with a proven track record in sales.
• Good Communication Skills: Ability to clearly convey information and engage with customers effectively.
• Strong Negotiation Skills: Capable of negotiating terms and closing sales deals.
• Customer Relationship Management: Proficient in building and maintaining strong customer relationships.
• Time Management: Efficient in managing time and prioritising tasks to meet deadlines.
• Problem-Solving: Ability to identify issues and provide effective solutions.
• Self-Motivation: Highly motivated and able to work independently with minimal supervision.
• Adaptability: Flexible and able to adapt to changing market conditions and customer needs.
• Resilience: Able to comfortably engage with all levels of the organisation, from operators to the managing director.
• Technical Proficiency: Comfortable using CRM software and other sales tools.

Qualifications

• Sales Experience: Proven experience in sales, preferably in a field sales role.
• Driving License: Valid driver’s license and willingness to travel extensively within the assigned territory.
• Analytical Skills: Ability to analyse sales data and market trends to inform strategies.
• Presentation Skills: Proficient in delivering product presentations and demonstrations, tailored to the audience’s needs, both in person and through digital media platforms.
• Desired but not essential; Industry knowledge: Familiarity with the industry and products being sold.
• A full clean UK driving license.

Desired Skills

• Experience with Sage Line 50 or similar accounting software
• Familiarity with Salesforce CRM or equivalent

Benefits

• Competitive Salary: Attractive base salary with performance-based incentives.
• Commission Structure: Generous commission plan to reward high achievers.
• Company Car or car allowance (negotiable).
• Workplace pension
• Generous annual leave entitlement
• Professional Development: Opportunities for ongoing training and career advancement.
• Expense Reimbursement: Full reimbursement for business-related expenses, including travel, in accordance with company policies.
• Supportive Work Environment: Collaborative and supportive team culture.

Download the Job Brochure

DOWNLOAD – Area Sales Manager – North Role

How to Apply

Please send your CV and a cover letter detailing your relevant experience to Jamie Berry on jamie@beninca.co.uk.