Introducing Our New Logo
We are delighted to embrace a slightly new identity in the form of our new company logo. Last week we posted a series of new brand identity images from HQ in Italy, focusing on the Benincà family. Those images highlighted the nostalgia of where the journey began to the realisation of what the company is today. Alongside these core family values the new Benincà Group logo has been formed. However,today we embrace a slight tweak to our own logo, identifying our subsidiary within the group.
Since setting out in 1979, Benincà have continuously developed and increased its range of automation products. This was the driving force behind Benincà Group. Benincà Group is now made up of seven companies. This includes Benincà, CAB, Hi-Motions, Rise, BYOU, MyOne and most recently, the addition of Apromix. Each company that falls under the ‘group’ has a unique specialism and product offering within the automation sector. This meant that, it was vital our group strength was represented in the new logo. The logo design also features a yellow accent mark on the à, which pays homage to our Italian roots and that all our products are 100% Italian-made.
We believe that our new group logo captures the essence of our company, reflecting a brand that’s more than just a name, it is family. We hope the new logo will resonate with our customers, partners, and employees, as it marks our dedication to delivering outstanding products and services and our passion for continued success within all areas of the automation industry.